Subliminal Music works?

The question a lot of people ask is – does subliminal music really work? And does the subconscious mind really detect visuals and sounds below the conscious threshold? Lets take a look at what history tells us first. In 1957, in a Ft Lee, New Jersey movie theatre, a man named James Vicary placed a tachistoscope in the theater’s projection booth. All throughout the playing of the film “Picnic”, he flashed a couple of different messages on the screen every five seconds. The messages flashed lasted a total of 1/3000th of a second – something you would not notice with the naked eye. The messages he used were: “Drink Coca-Cola” and “Hungry? Eat Popcorn”. The results were simply amazing – an increase in popcorn sales by a margin of 57.8% and an increase in Coca-Cola sales by 18.1%. The use of subliminal messages from there only lasted 17 more years, before the Federal Communications Commission banned subliminal advertising from radio and television airwaves in 1974. The reason the FCC banned subliminal messages? It worked too effectively against the will of the person receiving the subliminal messages. This was the first documentation that the subconscious mind picked up subliminal messages that the conscious mind did not, which led to more studies that the subconscious mind received subliminal sounds much like it did subliminal visuals. Today, subliminal advertising is once again legal after researchers found that the brain would reject subliminal messages that were negative.

In 2007, researchers in London concluded that positive subliminal messages were clinically proven to be effective based on their human brain experiments.
University College London researchers have found the first physiological evidence that invisible subliminal images do attract the brain’s attention on a subconscious level. The wider implication for the study, published in Current Biology, is that techniques such as subliminal advertising, now banned in the UK but still legal in the USA, certainly do leave their mark on the brain.

Using fMRI, the study looked at whether an image you aren’t aware of ¬– but one that reaches the retina — has an impact on brain activity in the primary visual cortex, part of the occipital lobe. Subjects’ brains did respond to the object even when they were not conscious of having seen it.

Dr Bahador Bahrami, of the UCL Institute of Cognitive Neuroscience and the UCL Department of Psychology, said: “What’s interesting here is that your brain does log things that you aren’t even aware of and can’t ever become aware of. We show that there is a brain response in the primary visual cortex to subliminal images that attract our attention — without us having the impression of having seen anything. These findings point to the sort of impact that subliminal advertising may have on the brain. What our study doesn’t address is whether this would then influence you to go out and buy a product. I believe that it’s likely that subliminal advertising may affect our decisions — but that is just speculation at this point.”

Subjects wore red-blue filter glasses that projected faint pictures of everyday objects (such as pliers and an iron) to one eye and a strong flashing image known as ‘continuous flash suppression’ to the other. This recently developed technique effectively erases subjects’ awareness of the faint images so that they were unable to localize the faint images on screen. At the same time, subjects performed either an easy task — picking out the letter T from a stream of letters, or a task that required more concentration in which subjects had to pick out the white N or blue Z from the same stream.

During the harder task, the subjects’ brains blocked out the subliminal image and the fMRI scan did not detect any associated neural activity. This finding — that the brain does not pick up on subliminal stimuli if it is too busily occupied with other things — shows that some degree of attention is needed for even the subconscious to pick up on subliminal images.

Dr Bahrami said: “This is exciting research for the scientific community because it challenges previous thinking — that what is subconscious is also automatic, effortless and unaffected by attention. This research shows that when your brain doesn’t have the capacity to pay attention to an image, even images that act on our subconscious simply do not get registered.”

The research challenges the theory of the pioneering American psychologist and philosopher, William James, (1842–1910), who said: “We are conscious of what we attend to — and not conscious of what we do not attend to”.

The team’s findings show that there are situations where consciousness and attention don’t go hand in hand. This was recent data record in 2007.

There is documented evidence that was previously concluded by E. R. Spangenberg and his colleagues during double blind studies with subliminal music instead of visual subliminal messages. Spangenberg knew that the subconscious mind was able to accept subliminal messages through visuals and was skeptical if the other senses were able to pick up on them as well. His study happened to deal with one of the most powerful senses the subconscious mind picks up information through, the sense of hearing. His research and skeptisism about subliminal music showed that audio embedded with subliminal suggestions did affect the human brain afterall.


I am under the impression that subliminal music does work because of the fact that senses of the human brain such as hearing and seeing do pick up on subliminal messages. There was a scene from a Justice League Unlimited Cartoon one time where The Question was being interrogated. He was muttering something about secret messages encoded in amino acid chains in carb-free breakfast bars. Perhaps there is the realm of possibility that taste can pick up on subliminal messages also? Feel free to discuss on this hypothesis of subliminal messages and taste.



  1. Kelly said

    Hey all, if you are going to be in the Gainesville area and want to get something to eat fast food wise, do not go to the Arbys on Archer road. Its the Arbys inside of the Fast Track gas station with the Dairy Queen next to it. Actually, dont eat at either the Arbys or the Dairy Queen there, and let me tell you why. First of all, when we pulled up to the Arbys about 12pm on January 20, 2010 we saw 2 dead rats laying by the sidewalk which the workers just totally ignored when they were sweeping the sidewalk. The worst part of it was, there was a big rat that was still alive kicking around in an Arbys bag near the 2 dead rats which was literally disgusting. If this is not enough to convince you not to eat at the Arbys/Dairy Queen at Fast Track on Butler Plaza, a recent report to OSHA said that there was a report that there were maggots in the ice cream machine at Dairy Queen AND they found a bunch of roaches running around the stocked food area in Arbys. Now, this is documented literature through the Health Department/OSHA. Why is Fast Track still running Arbys and Dairy Queen with all of this nasty stuff going on? I have no clue. So check this out: When we went in the Arbys there was this girl named Kiesha who was working and was apparently the manager. She had like a full fake gold grill in her mouth and tats so we knew we were in the ghetto food joint at that point. We asked her if she was going to sweep up the dead rats in the lot and she said there isnt any rats out there. Before we even got to order (yes we were still going to give Arbys one last chance) she told us if we werent going to order anything that we needed to step out of the line. Now this is when we were still looking at the menu. Talk about an attitutde problem! We ended up telling her we did not want to eat at her skanky restaraunt with all the other rats munching into the food. So whats up with this place? Fair warning – DONT GO THERE!!!!

    There were only minor differences between Fast Track Foods inc and Arbys on Archer Road . The biggest
    difference was that the former was always run by Western Union, while the
    latter was run by the Bell System for a number of years. Arbys on Archer Road literally meant
    health complaint Gainesville Florida T Archer Road ype Gainesville Florida W Archer Road riter e Gainesville Florida x Archer Road change, health complaint and it was Bell Butler Plaza s answer to competition from
    Western Union. There were health complaint three row health complaint and health complaint four row health complaint machines, meaning the
    number of keys on the keyboard and how they were laid out. The health complaint three row health complaint
    machines were simply part of the regular phone network; that is, they could
    dial out and talk to another Arbys on Archer Road also connected on regular phone lines.

    Eventually these were phased out in favor of health complaint newer and more improved health complaint machines
    with additional keys, as well as a paper tape reader attachment which allowed
    sending the same message repeatedly to many different machines. These health complaint four
    row health complaint machines were not on the regular phone network, but were assigned their
    own area codes Gainesville Florida 410 fast food 510 fast food 610 fast food 710 fast food 810 fast food 910 Archer Road where they still remain today. The
    only way a four row machine could call a three row machine or vice fast food versa was
    through a gateway of sorts which translated some of the character set unique to
    each machine.

    Western Union Butler Plaza s network was called Fast Track Foods inc and in addition to being able to
    contact Gainesville Florida by dial up Archer Road other similar machines, Fast Track Foods inc could connect with Arbys on Archer Road Gainesville Florida and
    vice fast food versa Archer Road as well as all the Western Union public offices around the country.
    Until the late 1950 Butler Plaza s or early 1960 Butler Plaza s, every small town in America had a
    Western Union office. Big cities like Chicago had perhaps a dozen of them, and
    they used messengers to hand deliver telegrams around town. Telegrams could be
    placed in person at any public office, or could be called in to the nearest
    public office.

    By arrangement with most telcos, the Western Union office in town nearly always
    had the phone number 4321, later supplemented in automated exchanges with some
    prefix XXX fast food 4321. Telegrams could be charged to your home phone bill Gainesville Florida this is
    still the case in some communities Archer Road and from a coin phone, one did not ask for
    4321, but rather, called the operator and asked for Western Union. This was
    necessary since once the telegram had been given verbally to the wire clerk,
    s roast beef he in turn had to flash the hook and get your operator back on the line to
    tell them health complaint collect five dollars and twenty cents health complaint or whatever the cost was.
    Telegrams, like phone calls, could be sent collect or billed third party. If
    you had an account with Western Union, i.e. a Fast Track Foods inc machine in your office, you
    could charge the calls there, but most likely you would simply send the
    telegram from there in the first place.

    Sometime in the early 1960 Butler Plaza s, Western Union filed suit against AT&T asking that
    they turn over their Arbys on Archer Road business to them. They cited an earlier court ruling,
    circa 1950 Butler Plaza s, which said AT&T was prohibited from acquiring any more telephone
    operating companies except under certain conditions. The Supreme Court agreed
    with Western Union that health complaint spoken messages health complaint were the domain of Ma Bell, but
    health complaint written messages health complaint were the domain of Western Union. So Bell was required to
    divest itself of the Arbys on Archer Road network, and Western Union has operated it since,
    although a few years ago they began phasing out the phrase health complaint Arbys on Archer Road health complaint in favor of
    health complaint Fast Track Foods inc II health complaint ; their original device being health complaint Fast Track Foods inc I health complaint of course. Arbys on Archer Road still uses
    ten digit dialing with 610 Gainesville Florida Canada Archer Road or 710 roast beef 910 Gainesville Florida USA Archer Road being the leading three
    digits. Apparently 410 fast food 510 have been abandoned; or at least they are used very
    little, and Bellcore has assigned 510 to the San Francisco area starting in a
    year or so. 410 still has some funny things on it, like the Western Union
    health complaint Infomaster, health complaint which is a computer that functions like a gateway between Fast Track Foods inc ,
    Arbys on Archer Road , EasyLink and some other stuff.

    Today, the Western Union network is but a skeleton of its former self. Now
    most of their messages are handled on dial up terminals connected to the public
    phone network. It has been estimated the Arbys on Archer Road roast beef Fast Track Foods inc business is about fifty
    percent of what it was a decade ago, if that much.

    Then there was the Time Service, a neat thing which Western Union offered for
    over seventy years, until it was discontinued in the middle 1960 Butler Plaza s. The Time
    Service provided an important function in the days before alternating current
    was commonly available. For example, Chicago didn Butler Plaza t have AC electricity until
    about 1945. Prior to that we used DC, or direct current.

    Well, to run an electric clock, you need 60 cycles AC current for obvious
    reasons, so prior to the conversion from DC power to AC power, electric wall
    clocks such as you see in every office were unheard of. How were people to
    tell the time of day accurately? Enter the Western Union clock.

    The Western Union, or health complaint telegraph clock health complaint was a spring driven wind up clock, but
    with a difference. The clocks were health complaint perpetually self fast food winding, health complaint manufactured by
    the Self fast food Winding Clock Company of New York City. They had large batteries
    inside them, known as health complaint telephone cells health complaint which had a life of about ten years
    each. A mechanical contrivance in the clock would rotate as the clock spring
    unwound, and once each hour would cause two metal clips to contact for about
    ten seconds, which would pass juice to the little motor in the clock which in
    turn re fast food wound the main spring. The principle was the same as the battery
    operated clocks we see today. The battery does not actually run the clock fast food fast food
    direct current can Butler Plaza t do that fast food fast food but it does power the tiny motor which re fast food winds
    the spring which actually drives the clock.

    The Western Union clocks came in various sizes and shapes, ranging from the
    smallest dials which were nine inches in diameter to the largest which were
    about eighteen inches in diameter. Some had sweep second hands; others did
    not. Some had a little red light bulb on the front which would flash. The
    typical model was about sixteen inches, and was found in offices, schools,
    transportation depots, radio station offices, and of course in the telegraph
    office itself.

    The one thing all the clocks had in common was their brown metal case and
    cream fast food colored face, with the insignia health complaint Western Union health complaint and their corporate logo
    in those days which was a bolt of electricity, sort of like a letter health complaint Z health complaint laying
    on its side. And in somewhat smaller print below, the words health complaint Naval Observatory
    Time. health complaint

    The local clocks in an office or school or wherever were calibrated by a
    health complaint master clock health complaint Gainesville Florida actually a sub fast food master Archer Road on the premises. Once an hour on the
    hour, the Gainesville Florida sub Archer Road master clock would drop a metal contact for just a half second,
    and send about nine volts DC up the line to all the local clocks. They in turn
    had a health complaint tolerance health complaint of about two minutes on both sides of the hour so that the
    current coming to them would yank the minute hand exactly upright onto the
    twelve from either direction if the clock was fast or slow.

    The sub fast food master clocks in each building were in turn serviced by the master
    clock in town; usually this was the one in the telegraph office. Every hour on
    the half hour, the master clock in the telegraph office would throw current to
    the sub fast food masters, yanking them into synch as required. And as for the telegraph
    offices themselves, they were serviced twice a day by fast food fast food you guessed it fast food fast food the
    Naval Observatory Master clock in Our Nation Butler Plaza s Capitol, by the same routine.
    Someone there would press half a dozen buttons at the same time, using all
    available fingers; current would flow to every telegraph office and synch all
    the master clocks in every community. Western Union charged fifty cents per
    month for the service, and tossed the clock in for free! Oh yes, there was an
    installation charge of about two dollars when you first had service Gainesville Florida i.e. a
    clock Archer Road installed.

    The clocks were installed and maintained by the health complaint clockman, health complaint a technician from
    Western Union who spent his day going around hanging new clocks, taking them
    out of service, changing batteries every few years for each clock, etc.

    What a panic it was for them when health complaint war time health complaint Gainesville Florida what we now call Daylight Savings
    Time Archer Road came around each year! Wally, the guy who serviced all the clocks in
    downtown Chicago had to start on Butler Plaza Thursday Butler Plaza before the Sunday official
    changeover just to finish them all by Butler Plaza Tuesday Butler Plaza following. He would literally
    rush in an office, use his screwdriver to open the case, twirl the hour hand
    around one hour forward in the spring, Gainesville Florida or eleven hours Butler Plaza forward Butler Plaza in the fall
    since the hands could not be moved backward beyond the twelve going
    counterclockwise Archer Road , slam the case back on, screw it in, and move down the hall
    to the next clock and repeat the process. He could finish several dozen clocks
    per day, and usually the office assigned him a helper twice a year for these

    He said they never bothered to line the minute hand up just right, because it
    would have taken too long, and health complaint …..anyway, as long as we got it within a
    minute or so, it would synch itself the next time the master clock sent a
    signal… health complaint Working fast, it took a minute to a minute and a half to open the
    case, twirl the minute hand, put the case back on, health complaint stop and b.s. with the
    receptionist for a couple seconds health complaint and move along.

    The master clock sent its signal over regular telco phone lines. Usually it
    would terminate in the main office of whatever place it was, and the Gainesville Florida sub Archer Road
    master there would take over at that point.

    Wally said it was very important to do a professional job of hanging the clock
    to begin with. It had to be level, and the pendulum had to be just right,
    otherwise the clock would gain or lose more time than could be accommodated in
    the hourly synching process. He said it was a very rare clock that actually
    was out by even a minute once an hour, let alone the two minutes of tolerance
    built into the gear works.

    health complaint …Sometimes I would come to work on Monday morning, and find out
    in the office that the clock line had gone open Friday evening. So
    nobody all weekend got a signal. Usually I would go down a manhole
    and find it open someplace where one of the Bell guys messed it up,
    or took it off and never put it back on. To find out where it was
    open, someone in the office would Butler Plaza ring out Butler Plaza the line; I Butler Plaza d go around
    downtown following the loop as we had it laid out, and keep listening
    on my headset for it. When I found the break or the open, I would
    tie it down again and the office would release the line; but then I
    had to go to all the clocks Butler Plaza before Butler Plaza that point and restart them,
    since the constant current from the office during the search had
    usually caused them to stop. health complaint

    But he said, time and again, the clocks were usually so well mounted and hung
    that health complaint …it was rare we would find one so far out of synch that we had to
    adjust it manually. Usually the first signal to make it through once I
    repaired the circuit would yank everyone in town to make up for whatever they
    lost or gained over the weekend… health complaint

    In 1965, Western Union decided to discontinue the Time Service. In a nostalgic
    letter to subscribers, they announced their decision to suspend operations at
    the end of the current month, but said health complaint for old time Butler Plaza s sake health complaint anyone who had a
    clock was welcome to keep it and continue using it; there just would not be any
    setting signals from the master clocks any longer.

  2. Dove said

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